With the pandemic still limiting face-to-face opportunities, resellers need to focus on digital marketing to promote their business, engage with customers and win new business. But that can be easier said than done. Finding the time can be a real struggle. Many resellers don’t have the in-house expertise to create a digital marketing strategy, or the knowhow to tackle different aspects of executing it, such as running a LinkedIn campaign or setting up webinars.
Agency Ingram Micro (AIM) – your marketing partner
We know marketing can be a challenge, so Agency Ingram Micro is here to act as your marketing partner. Our experts are available to help you with all aspects of digital marketing, plus strategy, branding, advertising, content production and more. And we’re already up to speed on the technology you’re selling. You can trust us to understand your business and the dynamics of the IT channel, and to help your business thrive.
Cisco AIM – created for Cisco CMSP partners
As part of our support for resellers, we’ve put together a range of marketing services specifically for Cisco Cloud & Managed Service Program (CMSP) partners. This makes it easier to access the type of marketing support you need and use your CMSP funding to pay for it. Best of all, you can take advantage of our Marketing-as-a-Service option. This means we handle the creation and running of marketing campaigns, leaving you free to do what you do best – run your business and keep your customers happy. Ordering services can take as little as five minutes – it’s fast, convenient and effective.
Cisco is backing a digital focus – Cisco recently revamped its global Cloud & Managed Services Program, and highlighted the importance of digital marketing. Boon Lai, vice-president of global partner marketing at Cisco, said channel partners needed to improve digital marketing to get greater rewards. “The role of marketing is becoming more crucial than ever,” he said. “Companies that embrace digital and have a strong digital marketing practice see a 9.5% increase in revenue year-on-year.”1
What can we do for you? – Perhaps you don’t have a dedicated marketing team? Or maybe you’re looking for some extra support? Whatever your position, we’re here to make life easier. We offer a wide range of Marketing-as-a-Service options. Our marketing consultant can plan an effective strategy for your business. Our design teams can make your brand stand out. We can help you find the right message to reach customers, and give you qualified leads to work with. There’s a lot on offer. Here are some of the highlights.
Campaign-in-a-box – If you don’t have the time and resources to create assets for a marketing campaign, let us do it for you. Tell us what your campaign objectives are, give us your logo and we’ll create bespoke communications, such as e-shots, banners and social posts, that are ready to send to your customer base.
Data as a Service & telemarketing – Looking to expand your database of prospects and reach the right target? We can help with that. You might want to target a certain sector, such as healthcare or education. Or perhaps you want more business from SMBs or large corporates. Let us know your ambitions and we can give you the right data. We can also set up a telemarketing campaign to help you generate more leads.
LinkedIn Marketing – LinkedIn is a key place to demonstrate your expertise, convey your business ethos and make connections. If you’re not using it to its full potential, you’re missing out on opportunities. You can ask us to create posts and manage your LinkedIn presence, and we can also handle your ad campaigns. It’s a great way to make the most of this channel with minimal effort.
An all-round service from Cisco AIM
There’s so much more we offer through Cisco AIM to support your marketing efforts – Cisco training, automated webinars, focus days for your sales team and bespoke events for your customers. We’re ready to help you promote your business and build profitable relationships. Our Cisco AIM marketing playbook is now available. This walks you through all the options and tells you how to access the services you need.
To find out more, get the playbook or book a one-to-one session to talk about what Cisco AIM can do for your business, please contact Vaishnavi.Shankara@ingrammicro.com
SOURCE 1 https://www.computerweekly.com/microscope/news/252482822/Marketing-goes-digital-as-resellers-look-to-grow-sales-base