Can the right choice of receipt printer really give a retail or hospitality business a boost? Definitely, if you choose wisely. So, what features should businesses be weighing up when making a selection? And what opportunities are there for resellers in this market?
The right printer for the job
Receipt printers are everywhere. They’re a vital part of a point of sale (POS) system, churning out credit card slips, customer receipts and food orders for the kitchen. There are three types of receipt printer. Many businesses are still working with dot matrix printers. These are impact printers, using an ink ribbon to produce the print. These tend to be a cheaper option to buy, but replacement ribbons are required. The most popular type today is the thermal printer. These don’t require ink or toner because the print is produced by direct contact between the thermal head and the heat sensitive paper. With better print quality, faster speeds and quieter operation, thermal printers are first choice for many businesses. Inkjet printers might be worth considering if there’s a need for higher quality, colour print, but there’s the cost and inconvenience of replacement ink cartridges to consider.
Connecting with customers
Savvy businesses know that receipts can do so much more than carry transactional information. The right receipt printer is a useful marketing tool, offering a variety of ways to connect with customers and keep them coming back. Space on the receipt can be used to offer discounts, highlight special promotions or promote particular products, helping to increase revenue and boost customer loyalty. Taking payment and handing over a receipt is a key moment of interaction with customers. Being able to hand them reason to return, such as 10% off their next visit, is smart business. Retailers who aren’t doing this are missing a trick.
A trip to the market
The market is on the up, with the size of the global receipt printers market poised to grow by USD 275 million during 2020-2024, progressing at a CAGR of over 2% throughout the forecast period1. The fact that more businesses want dynamic, attention-grabbing receipts is definitely a driving factor for this growth. And it’s thermal printers that are selling. Reports also show that COVID-19 is expected to have a neutral effect on the market in the 202-2024 period, which is good news.
Fast and reliable
Cafes, pubs and bars have definitely had a tough time this year, which means when their doors are open, they want to get as many people as possible through the till in the fastest time. This is why you need a speedy receipt printer. It means more transactions per hour, shorter queues and happier customers. The latest printers are designed for transactional efficiency, with features such as a ‘paper running low’ sensor and auto cutter. It all adds up to smoother, continuous printing.
Simple and convenient
How many times have you stood at the till while the cashier battles to extract the old till roll and feed in the new one? There’s no excuse for sticking with receipt printers that cause frustration and cost time. Models should have simple drop-in paper loading, so swapping to a new roll takes seconds. But ease of use shouldn’t stop there. The printer should pair effortlessly with tablet and mobile devices to get it online fast. And when space is at a premium, it’s handy if the printer has a small footprint as well as the flexibility to be wall mounted.
Future ready receipt printing from Epson
With plenty of must-have features packed into a neat cube, the TMM30II is a thermal printer that delivers a host of benefits to retailers and hospitality businesses. It’s fast, with print speeds of up to 250mm/s. It’s ready for a growing business, with enhanced connectivity that includes USB, Ethernet and Bluetooth, plus LEDs to show the status of these connections. Under the sleek exterior there’s Epson’s smart technology and robust build quality. You can print directly from tablet or mobile – no need to install or update drivers. It’s ready to print money-spinning special offers and promotions. Available in black and white, this printer is right at home in bars, cafés, boutiques, delis, food trucks and kiosks.
To find out more about Epson receipt printers and how Ingram Micro can support you with sales, please contact our DC POS team on 0371 973 3699 or email email@example.com